News
EMT becomes a major sponsor
11.04.2011
It has become a tradition among thousands of music lovers across Estonia and from abroad to meet up at the annual Viljandi Folk Music Festival organised by Estonian Traditional Music Center. According to the Chairman of the Board of Directors for EMT, Valdo Kalm, Viljandi Folk Music Festival and the company he is running share a way of thinking. "Viljandi Folk Music Festival is a deeply Estonian cultural event which also is also international in its essence. EMT is a telecommunications provider run by Estonians which supports education, sport and culture which are all important to people. We are trying to improve the quality of life by advancing the information society and raising environmental awareness," he explained. "Our aim in cooperation with Viljandi Folk Music Festival is to improve the quality of life for our clients through unique musical experiences."
The Head of the festival and the Head of Estonian Traditional Music Center, Ando Kiviberg, said that Viljandi Folk Music Festival has, for a long time now, hoped for a strong telecommunications company to become their partner with whom to find innovative ways to promote our musical heritage. "EMT is exactly the company we have been looking for - innovative, wide-spread and Estonian," said Kiviberg.
The performers of the XIX Viljandi Folk Music Festival taking place on July 28-31 were announced in the beginning of April. In addition to the festival passes, day passes are also available now at Piletilevi and all EMT Topeltpluss clients are entitled to a 25% reduction off these.
Similarly to the previous years, the programme of this year's festival includes more than 70 concerts by Estonian and foreign musicians plus performances on the Green stage and the dance floor. In addition to all that, the guests are also welcome to the county concerts, workshops, night university sessions, runo song nest, fairytale chamber, instrument fair, handicraft yard and to the film sessions.
For example, the world-famous percussion guru Trilok Gurtu from Kashmir, Hedningarna who has been named the pioneer of Swedish traditional music and Cissokho System whose music is full of Senegalese colours will visit the Viljandi Castle Hills and the town centre during the festival the theme of which is "Rhythm and Pulse". As always, the best of Estonian traditional music will also be showcased including Zetod, RO:TORO, Vägilased, Kukerpillid, Nikns Suns, Rütmiallikas and Untsakad.
In addition to EMT, A Le Coq, LHV Bank and Premia are also major sponsors of Viljandi Folk Music Festival.